In a report by mobile analytics company Flurry, it appears the advertising industry still doesn’t seem to understand the potential mobile advertising has, despite the fact that it’s where consumers are spending tons of their time. (via Advertisers Aren’t Taking Advantage of Mobile)
The Question Is, therefore, when are businesses going to realize they need to develop a mobile platform and a public...
Interesting chart. Although (even as a digital marketing professional) I would be interested in seeing some data around...
It’s because Ads make the mobile experience “uncool”…
2011 US Ad Spending vs Consumer Time Spent — Advertisers Aren’t Taking Advantage of Mobile
which sucks for media consumers, because until they’re major source...revenue, advertising...